Risto

“There are strong forces in society that push us in the direction of our marketable competencies, rather than our interests and our strengths ... I think probably the most debilitating idea that we grow up with is this notion that failure is shameful and to be avoided.

Innovators I've met in every field absorb failure on a daily basis. In fact, some researchers believe that entrepreneurs are different from others not because they have something extra, but because they're missing the thing in their brain that tells them to worry about failure. Perhaps that is why they're continually trying out new ideas, many of which never work in order to find the few that do.”

-- David Bornstein

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Risto Juola, 1975 to 2013

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Last Modified 2013-05-01 10:10:23