“Capitalism thrives on what Joseph Schumpeter famously called "the perennial gale of creative destruction". Schumpeter realized that capitalism is an evolutionary process that operates by cycles of "generate-and-test". The system generates a constant stream of new - new consumer goods, new methods of production and transportation, new markets, new forms of organization and so on. This process is one of constant revolution, as the old economic structure is destroyed, replaced by the new. For Schumpeter this "is what capitalism consists in and what every capitalist concern has got to live with". It is the function of entrepeneurs to generate these revolutionary products and procedures, by exploiting new inventions or using existing technologies in an original way.
This is a roundabout way of making the point that the bohemian value system - that is, cool - is the very lifeblood of capitalism. Cool people like to see themselves as radicals, subversives who refuse to conform to accepted ways of doing things. And this is exactly what drives capitalism. It is true that genuine creativity is completely rebellious and subversive, since it disrupts existing patterns of thought and life. It subverts everything except capitalism itself.”