“Robert Fulford: What kind of a world would you rather live in?
Marshall Mcluhan: I'd rather be in any period at all, as long as people are going to leave it alone for a while. Just let go! Just leave it. I am not resolutely opposed to all innovation, all change, but I am determined to understand what's happening. Because I don't choose to just sit and let the juggernaut roll over me. Now ... many people seem to think that if you talk about something recent, then you're in favour of it. Well, the exact opposite is true in my case. Anything I talk about is almost certain to be something that I am resolutely against. And it seems to me that the best way of opposing it is to understand it and then you know where to turn off the button.”